{"id":118132,"date":"2026-05-01T20:59:21","date_gmt":"2026-05-01T19:59:21","guid":{"rendered":"https:\/\/www.alhadathlifriqui.com\/?p=118132"},"modified":"2026-05-01T21:01:21","modified_gmt":"2026-05-01T20:01:21","slug":"%d8%ae%d8%a8%d8%b1%d8%a7%d8%a1-%d9%8a%d8%a8%d8%b1%d8%b2%d8%a7%d9%86-%d8%b1%d9%8a%d8%a7%d8%af%d8%a9-%d8%a7%d9%84%d8%a3%d8%b9%d9%85%d8%a7%d9%84-%d9%83%d8%b1%d8%a7%d9%81%d8%b9%d8%a9-%d8%a7%d8%b3","status":"publish","type":"post","link":"https:\/\/www.alhadathlifriqui.com\/?p=118132","title":{"rendered":"\u062e\u0628\u0631\u0627\u0621 \u064a\u0628\u0631\u0632\u0648\u0646\u00a0\u0644\u0644\u0634\u0628\u0627\u0628 \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0643\u0631\u0627\u0641\u0639\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0644\u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631"},"content":{"rendered":"\n

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\n
\"\"
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L\u2019entrepreneuriat.. Moteur de d\u00e9veloppement et d\u2019innovation en <\/strong>France Au Maroc et l\u2019Afrique<\/strong><\/strong><\/p>\n\n\n\n

IEBA Group, a accueilli une demi-journ\u00e9e en partenariat avec le campus MBway Paris et OhMyMorocco,et en coordination avec L\u2019Universit\u00e9 Cadi Ayyad de Marrakech ; consacr\u00e9e \u00e0 l\u2019entrepreneuriat, un \u00e9v\u00e9nement plac\u00e9 sous le signe de l\u2019innovation, de la cr\u00e9ativit\u00e9 et de la mobilit\u00e9 internationale des \u00e9tudiants. Cette rencontre a r\u00e9uni \u00e9tudiants, enseignants, professionnels et partenaires institutionnels autour d\u2019un objectif commun : former les talents de demain et renforcer les passerelles entre la France, le Maroc et l\u2019Afrique.<\/p>\n\n\n\n

Une initiative au service de la formation et de l\u2019ouverture internationale<\/strong><\/strong><\/h4>\n\n\n
\n
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Dans son allocution d\u2019ouverture, la pr\u00e9sidente d\u2019IEBA Group a soulign\u00e9 la port\u00e9e strat\u00e9gique de cette initiative, inscrite dans une dynamique de mobilit\u00e9 internationale<\/strong> et d\u2019\u00e9change acad\u00e9mique<\/strong>. L\u2019ambition affich\u00e9e est triple :<\/p>\n\n\n\n

Former des profils capables d\u2019\u00e9voluer dans un environnement globalis\u00e9- <\/p>\n\n\n\n

Connecter les \u00e9tudiants aux r\u00e9alit\u00e9s \u00e9conomiques et entrepreneuriales- <\/p>\n\n\n\n

Cr\u00e9er des liens durables entre\u00a0les \u00e9cosyst\u00e8mes d\u2019innovation des trois continents- <\/p>\n\n\n\n

Au c\u0153ur de cette rencontre figurait l\u2019exercice de cr\u00e9ation fictive d\u2019entreprise<\/strong>, un atelier pratique et structurant permettant aux \u00e9tudiants de comprendre les m\u00e9canismes de conception, de d\u00e9veloppement et de p\u00e9rennisation d\u2019un projet entrepreneurial. Cet exercice, \u00e9valu\u00e9 par un jury de professionnels, visait \u00e0 confronter les participants aux exigences r\u00e9elles du monde \u00e9conomique<\/strong>.<\/p>\n\n\n

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Mohamed Affane Pr\u00e9sident du Directoire du Banque Populaire<\/figcaption><\/figure><\/div>\n\n\n

L\u2019entrepreneuriat, moteur de d\u00e9veloppement et d\u2019innovation<\/strong><\/strong><\/h4>\n\n\n\n

Les donn\u00e9es pr\u00e9sent\u00e9es lors de la conf\u00e9rence ont mis en lumi\u00e8re la vitalit\u00e9 de l\u2019\u00e9cosyst\u00e8me entrepreneurial \u00e0 l\u2019\u00e9chelle internationale. En France, selon l\u2019INSEE, le nombre de cr\u00e9ations d\u2019entreprises est pass\u00e9 de 564 000 en 2015 \u00e0 plus d\u2019un million aujourd\u2019hui, soit une croissance de plus de 100 % en dix ans.
Au Maroc, les chiffres de l\u2019OMPIC confirment la m\u00eame tendance, avec pr\u00e8s de 95 000 nouvelles entreprises cr\u00e9\u00e9es chaque ann\u00e9e, traduisant un engagement croissant des jeunes porteurs de projets et un renforcement du tissu \u00e9conomique national.<\/p>\n\n\n\n

Ces trajectoires convergentes illustrent une r\u00e9alit\u00e9 essentielle : l\u2019entrepreneuriat est d\u00e9sormais un levier strat\u00e9gique de d\u00e9veloppement \u00e9conomique, d\u2019innovation et de transformation sociale. Toutefois, entreprendre ne s\u2019improvise pas. Cela requiert pr\u00e9paration, accompagnement et vision, des valeurs que cette initiative entend transmettre aux \u00e9tudiants.<\/p>\n\n\n

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\u0627\u0644\u0645\u0642\u0627\u0648\u0644\u0648\u0646 \u0627\u0644\u0634\u0628\u0627\u0628 \u0628\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0628\u062a\u0643\u0627\u0631\u064a\u0629<\/figcaption><\/figure><\/div>\n\n\n

Une reconnaissance aux acteurs de l\u2019innovation<\/strong><\/strong><\/h4>\n\n\n\n

L\u2019orateur a tenu \u00e0 saluer l\u2019engagement de l\u2019Universit\u00e9 Cadi Ayyad et de ses responsables, notamment le Pr Khalla Tarik, le Pr El Yaacoubi Mohamadi, Mme Houda Faik, directrice du Centre d\u2019Innovation, ainsi que le Pr Farid Chaouki, directeur du NPG, pour leur accompagnement et leur accueil.
Il a \u00e9galement remerci\u00e9 les membres du jury, les intervenants et les partenaires dont la contribution a enrichi la qualit\u00e9 des \u00e9changes et renforc\u00e9 la port\u00e9e p\u00e9dagogique de l\u2019\u00e9v\u00e9nement.<\/p>\n\n\n\n

Les \u00e9tudiants, acteurs du monde de demain<\/strong><\/strong><\/h4>\n\n\n
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\"\"<\/figure><\/div>\n\n\n

En conclusion, les \u00e9tudiants ont \u00e9t\u00e9 invit\u00e9s \u00e0 s\u2019impliquer pleinement dans cette exp\u00e9rience, \u00e0 oser, innover et challenger leurs id\u00e9es, car au-del\u00e0 de l\u2019exercice acad\u00e9mique, ils incarnent d\u00e9j\u00e0 les acteurs du monde de demain.<\/p>\n\n\n\n

Cette demi-journ\u00e9e, marqu\u00e9e par un esprit d\u2019ouverture et de collaboration, a confirm\u00e9 le r\u00f4le central de l\u2019Universit\u00e9 Cadi Ayyad comme p\u00f4le d\u2019excellence et d\u2019innovation au service de la jeunesse et du d\u00e9veloppement \u00e9conomique.<\/p>\n\n\n\n

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\u062c\u0627\u0646\u0628 \u0645\u0646 \u0627\u0644\u062d\u0636\u0648\u0631<\/figcaption><\/figure><\/div>\n\n\n

Entrepreneuriat : d\u00e9passer le mythe pour affronter la r\u00e9alit\u00e9 du terrain<\/strong><\/p>\n\n\n\n

L\u2019envie d\u2019entreprendre n\u2019a jamais \u00e9t\u00e9 aussi forte. Pourtant, le passage \u00e0 l\u2019acte reste limit\u00e9. C\u2019est le constat dress\u00e9 par le professeur Mohamadi EL YACOUBI lors d\u2019une conf\u00e9rence d\u00e9di\u00e9e \u00e0 la cr\u00e9ation d\u2019entreprise, o\u00f9 il a livr\u00e9 une lecture lucide et sans complaisance des r\u00e9alit\u00e9s entrepreneuriales.<\/p>\n\n\n\n

Premier enseignement : la cr\u00e9ation d\u2019entreprise est avant tout une aventure humaine, bien avant d\u2019\u00eatre un projet \u00e9conomique. \u00ab L\u2019id\u00e9e ne suffit pas \u00bb, insiste le conf\u00e9rencier. Le v\u00e9ritable point de d\u00e9part r\u00e9side dans la capacit\u00e9 du porteur de projet \u00e0 s\u2019engager pleinement, \u00e0 accepter l\u2019incertitude et \u00e0 assumer les risques inh\u00e9rents \u00e0 toute initiative entrepreneuriale.<\/p>\n\n\n\n

Le facteur humain, cl\u00e9 de vo\u00fbte du projet<\/strong><\/p>\n\n\n\n

Contrairement aux id\u00e9es re\u00e7ues, il n\u2019existe pas de profil type de l\u2019entrepreneur. Salari\u00e9s, jeunes dipl\u00f4m\u00e9s, demandeurs d\u2019emploi ou retrait\u00e9s peuvent se lancer. Toutefois, certaines constantes \u00e9mergent : go\u00fbt de l\u2019ind\u00e9pendance, ambition, capacit\u00e9 \u00e0 prendre des risques et forte motivation.<\/p>\n\n\n\n

Au-del\u00e0 des comp\u00e9tences techniques, c\u2019est l\u2019\u00e9tat d\u2019esprit qui fait la diff\u00e9rence. L\u2019environnement familial et les valeurs inculqu\u00e9es jouent un r\u00f4le d\u00e9terminant, souvent plus que les moyens financiers ou le niveau d\u2019\u00e9tudes.<\/p>\n\n\n\n

Autre exigence majeure : la disponibilit\u00e9. Cr\u00e9er une entreprise implique un engagement total, dans un contexte marqu\u00e9 par des contraintes administratives, juridiques et financi\u00e8res parfois lourdes. Le soutien de l\u2019entourage appara\u00eet d\u00e8s lors comme un levier d\u00e9cisif.<\/p>\n\n\n\n

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Pr Mohamadi EL yacoubi Pr\u00e9sident du CDD de la Region Marrakech Safi<\/strong><\/figcaption><\/figure>\n\n\n\n

Des motivations en mutation<\/strong><\/p>\n\n\n\n

L\u2019analyse met en \u00e9vidence une \u00e9volution des motivations entrepreneuriales. La recherche de statut social ou de gains rapides c\u00e8de progressivement la place \u00e0 des aspirations plus profondes : autonomie, accomplissement personnel et qu\u00eate de sens.<\/p>\n\n\n\n

Dans certains cas, l\u2019entrepreneuriat s\u2019impose \u00e9galement comme une r\u00e9ponse \u00e0 des contraintes \u00e9conomiques, notamment pour les personnes en situation de ch\u00f4mage. \u00c0 cela s\u2019ajoute une dimension plus immat\u00e9rielle : le go\u00fbt du d\u00e9fi, voire une forme d\u2019engagement vis-\u00e0-vis de la soci\u00e9t\u00e9.<\/p>\n\n\n\n

L\u2019id\u00e9e, une opportunit\u00e9 \u00e0 construire<\/strong><\/p>\n\n\n\n

Autre point cl\u00e9 abord\u00e9 lors de cette conf\u00e9rence : le mythe de \u00ab l\u2019id\u00e9e r\u00e9volutionnaire \u00bb. Dans la pratique, peu de projets reposent sur une innovation radicale. La majorit\u00e9 des cr\u00e9ations d\u2019entreprise s\u2019appuie sur l\u2019identification d\u2019un besoin mal satisfait, l\u2019am\u00e9lioration d\u2019une offre existante ou l\u2019adaptation d\u2019un mod\u00e8le \u00e0 un nouveau contexte.<\/p>\n\n\n\n

L\u2019enjeu n\u2019est donc pas tant d\u2019inventer que de se diff\u00e9rencier. Cette diff\u00e9renciation repose sur la capacit\u00e9 \u00e0 observer son environnement, \u00e0 analyser les dysfonctionnements du march\u00e9 et \u00e0 transformer ces constats en opportunit\u00e9s concr\u00e8tes.<\/p>\n\n\n\n

Observer, analyser, agir<\/strong><\/p>\n\n\n\n

Les sources d\u2019inspiration sont multiples : observation de la vie \u00e9conomique, analyse de la concurrence, exp\u00e9rience professionnelle ou encore \u00e9volution des modes de consommation.<\/p>\n\n\n\n

Par ailleurs, entreprendre ne signifie pas n\u00e9cessairement partir de z\u00e9ro. Franchise, reprise d\u2019entreprise, partenariats ou acquisition de licences constituent des alternatives cr\u00e9dibles pour structurer un projet et en r\u00e9duire les risques.<\/p>\n\n\n\n

Une \u00e9quation exigeante<\/strong><\/p>\n\n\n\n

Au final, la cr\u00e9ation d\u2019entreprise appara\u00eet comme un \u00e9quilibre fragile entre ambition et lucidit\u00e9. Les obstacles sont nombreux, les \u00e9checs fr\u00e9quents, mais les opportunit\u00e9s r\u00e9elles pour ceux qui s\u2019y pr\u00e9parent s\u00e9rieusement.<\/p>\n\n\n\n

Le message du professeur Mohamadi EL YACOUBI est clair : entreprendre ne rel\u00e8ve ni du hasard ni du seul enthousiasme. C\u2019est une d\u00e9marche structur\u00e9e, exigeante, qui repose autant sur la solidit\u00e9 du projet que sur la capacit\u00e9 du porteur \u00e0 en assumer pleinement les implications.<\/p>\n","protected":false},"excerpt":{"rendered":"

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